Campaign Active
eRoof.ca

eRoof.ca

Meta Ads — Lead Generation Report

Campaign Live
Feb 10 – Present
20
Days Live

Report generated: March 2, 2026

Performance Snapshot · Feb 10 – Mar 2, 2026

Total Leads15New customer inquiries
Cost Per Lead$39.30 CADAverage across all ads
Total Spend$589.54 CADFeb 10 – Mar 2
Impressions2782911,942 unique accounts reached
Link Clicks296Clicks to landing page
CPM$21.15Cost per 1,000 impressions
Avg. Daily Spend$29.48~0.75 leads per day

Creative Performance

Breakdown of ad spend and leads generated by each creative in the campaign.

Spend by Creative (CAD)

$0$70$140$210$280Image Ad 2Image Ad 1UGC Ad 3Jingle AdUGC Ad 1Reviews Ad 1UGC Ad 2Image Ad 3

Generated leads   No leads yet

Ad CreativeSpendLeadsCPL
Image Ad 2
$277.989$30.89
Image Ad 1
$139.310
UGC Ad 3
$78.762$39.38
Jingle Ad
$39.122$19.56
UGC Ad 1
$21.281$21.28
Reviews Ad 1
$13.361$13.36
UGC Ad 2
$12.220
Image Ad 3
$6.230

What's Coming in the Next 30 Days

Building on these early results, we're expanding the creative lineup to give the campaign more variety and more data to optimize against.

New Ads Being Added

Added Today

🎥
Founder Talking Head Ad 1
Video
Live
🎥
Founder Talking Head Ad 2
Video
Live
🎥
Founder Talking Head Ad 3
Video
Live
Reviews Ad 2
Social Proof
Live

Coming Within 2 Weeks

📱
UGC Ad 4
User-Generated Content
Soon
📱
UGC Ad 5
User-Generated Content
Soon

30-Day Projection (at current pace)

Projected Leads~22
Projected Spend~$885 CAD
Projected CPL~$39 CAD

Projections are based on 20-day averages. New creatives and continued optimization are expected to improve these numbers as the campaign matures.

Strong Start. More Ahead.

In just 20 days, the campaign has proven it can consistently generate high-intent leads at a competitive cost. With new creatives entering the mix and the algorithm continuing to optimize, we're well-positioned for an even stronger next 30 days.